Want to attract more people and increase community engagement with your school? You might benefit from holding school activation events!
Activation is a business marketing strategy which is all about making your brand (or your school) known to people and getting them to engage with it through an experience.
When you hold a school activation event, you give people the opportunity to create an emotional connection through interacting with your school.
What does that mean for you? It means more people know about and form positive feelings towards your school. School activation events also help you create school culture and increase the sense of belonging.
Need some inspiration? Here are some fun activations you can use to increase brand awareness and encourage interaction with your school.
Young and old love the Perth Royal Show, so why not create your own carnival style event and open your doors to the community? Carnivals help people bond and build positive memories, which they’ll associate with your school. They’re also a great end of year or back to school activation.
To create the carnival atmosphere, you’ll need interactive amusements and stalls to keep everyone entertained. Food trucks, face painting and raffles always go down a treat as well as bouncy castles, inflatable slides and bucking bulls.
From fresh produce to handmade goods, markets are a great way to draw a crowd. They’re also an excellent way to help people build a longer term relationship with the school. When you hold the markets regularly, members of the community will keep coming back.
You could host a school based market where students and teachers create stalls with artwork, crafts, food or plants. Or to attract more attention, open your school grounds to hosting community based markets. Add live music, inflatable activities and fresh coffee – your school could become a buzzing hub every weekend!
Music brings people together. Holding concerts is an excellent way to bring the school and wider community together. Whether you use them as a school fundraiser, charity fundraiser or free community event, they’re sure to have a positive impact on the community and your school brand.
Host a music department concert where the students can show off their skills to family and friends or open your facilities up to local bands, orchestras and singer songwriters. Partnering with other groups is a great way to expand community engagement with your school.
School fetes are usually big fundraising events, but they can also draw a crowd and encourage the local community to engage with your school. The key is to include a range of activities that will attract different audiences.
Get the parents and grandparents feeling nostalgic with some classic favourites such as dunk tanks, apple bobbing and pony rides. Keep the young ones entertained with bouncy castles, inflatable sports and obstacle courses. Don’t forget to have stalls where attendees can take something home with them to remember what a great time they had!
With a little bit of planning and creativity, there are so many ways to get people forming positive emotional connections with your school. What school activation event will you be holding?