Newsletters are ideal resources to reach your target audience directly. One of their greatest advantages is that potential customers decide to receive them, so there is already a positive predisposition towards the brand. Some recommendations should be taken into account for this email marketing tool to be effective, one of them is to have good software.
With the advent of the internet, a resource that changed the ways of communicating were emails, and it did not take long for it to also become a promotional tool for companies.
This is how email marketing was born, a digital advertising strategy that over time, far from weakening, has evolved and today coexists with other resources such as SEO/SEM positioning, social media management, inbound marketing and much more.
And when it comes to email marketing, one of the most used tools for its great effectiveness is the sending of newsletters or newsletters, which are issued by companies through email periodically to inform their regular customers and potential buyers’ news about their products, brand and many topics related to the sector to which they belong.
When you have made the right decision to include newsletters as part of your digital marketing strategy, it is advisable to follow recommendations that have a substantial influence on obtaining excellent results.
A very good tip is to review successful newsletter examples that are usually provided by specialized portals that serve as support for the successful use of email marketing resources.
Seeing examples of newsletters is a source of inspiration to create your own style that identifies your brand and your products or services. Most of them are examples of well-known companies that bet on simple newsletters, always with their respective calls to action, but very well elaborated, with which they have obtained excellent results.
Well-known newsletters that can serve as examples are those of Carolina Herrera, Amazon Music, Canva, Friki Trip, Pompeya, Lumen 5, among others.
Another aspect to consider when working with newsletters is the frequency. This will depend on the type of business you have and the related content you can produce. A good way to start is with a monthly one that includes promotions, latest news, new launches, even more so if it is a new business, if it is small or if you do not have the necessary experience with this type of strategy.
To maintain a certain constancy, a fortnightly newsletter is an ideal frequency so as not to saturate users. If it is an online shop or blog that is constantly updated, sending a weekly newsletter is a good decision, as the public will be able to find out what is new instantly.
There is also the option of seasonal periodicity, i.e. sending newsletters on special dates such as Christmas, brand anniversary, Valentine’s Day and more.
To achieve the primary objective of email marketing, which is to keep the brand in contact with its target audience, build loyalty and translate this into more sales opportunities, it is necessary to have the support of a software for creating newsletters, as this way you can ensure that the strategy is a success.
With a good email software you can speed up the sending of emails, in this case newsletters, which would be too slow and complicated to do manually.
One of the advantages is that using software of this type is very economical, in many cases free of charge. There are programmes that, in their free versions, allow you to send up to 80,000 emails per month to 20,000 contacts. If they are paid options, but quite economical with respect to their benefits, these limits increase substantially.
The free mass mailing software usually has support without additional payment, does not generate advertising in the emails, allows you to create subscription forms, access advanced statistics and many more features.
On the other hand, it is important to know, also as a recommendation, that special care and dedication should be taken with the content that will be sent through newsletters, as it always has to be interesting material for the target audience and that offers added value. It is even better when the information helps to solve a problem or meet a need, this is what is called “hitting the target”.
There are many advantages of sending newsletters as a strategy to have contact with the audience. Among the main ones is precisely the fact that it allows you to create loyalty and long-term relationships with customers. It is an excellent option to send potential buyers information of interest that keeps them connected with the brand sustainably over time, and can turn them into indirect promoters of the company.
Although newsletters are not direct sales tools, they can become a platform for building customer confidence and, in this way, increase the likelihood of making sales.
The fact that you can do analytics on this tool, it is possible to study the behaviour of the potential customer, and with that to adjust on the fly the email marketing campaign with a view to obtaining better results. It is possible to know who opened or deleted the email, what is most viewed, and more.
One of the great advantages is that this strategy is extremely cost-effective. As mentioned above, the use of mass mailing programmes can even be free of charge. If this is related to the wide reach it has, it is arguably the cheapest digital marketing strategy in terms of price-performance ratio that exists.
Another of its advantages is that it is the perfect way for customers to reach the brand’s website, i.e. it helps a lot to improve web traffic.
As we have seen, newsletters can bring a long list of benefits to any business, so there is no reason for your business to not have a successful one. Start working in one today and reap all the benefits this type of marketing campaign brings into the table.