Business

Newsletters are ideal resources to reach your target audience directly. One of their greatest advantages is that potential customers decide to receive them, so there is already a positive predisposition towards the brand. Some recommendations should be taken into account for this email marketing tool to be effective, one of them is to have good software.

With the advent of the internet, a resource that changed the ways of communicating were emails, and it did not take long for it to also become a promotional tool for companies.

This is how email marketing was born, a digital advertising strategy that over time, far from weakening, has evolved and today coexists with other resources such as SEO/SEM positioning, social media management, inbound marketing and much more.

And when it comes to email marketing, one of the most used tools for its great effectiveness is the sending of newsletters or newsletters, which are issued by companies through email periodically to inform their regular customers and potential buyers’ news about their products, brand and many topics related to the sector to which they belong.

How to achieve a good result with newsletters?

When you have made the right decision to include newsletters as part of your digital marketing strategy, it is advisable to follow recommendations that have a substantial influence on obtaining excellent results.

A very good tip is to review successful newsletter examples that are usually provided by specialized portals that serve as support for the successful use of email marketing resources.

Seeing examples of newsletters is a source of inspiration to create your own style that identifies your brand and your products or services. Most of them are examples of well-known companies that bet on simple newsletters, always with their respective calls to action, but very well elaborated, with which they have obtained excellent results.

Well-known newsletters that can serve as examples are those of Carolina Herrera, Amazon Music, Canva, Friki Trip, Pompeya, Lumen 5, among others.

Another aspect to consider when working with newsletters is the frequency. This will depend on the type of business you have and the related content you can produce. A good way to start is with a monthly one that includes promotions, latest news, new launches, even more so if it is a new business, if it is small or if you do not have the necessary experience with this type of strategy.

To maintain a certain constancy, a fortnightly newsletter is an ideal frequency so as not to saturate users. If it is an online shop or blog that is constantly updated, sending a weekly newsletter is a good decision, as the public will be able to find out what is new instantly.

There is also the option of seasonal periodicity, i.e. sending newsletters on special dates such as Christmas, brand anniversary, Valentine’s Day and more.

Choosing a good software is essential

To achieve the primary objective of email marketing, which is to keep the brand in contact with its target audience, build loyalty and translate this into more sales opportunities, it is necessary to have the support of a software for creating newsletters, as this way you can ensure that the strategy is a success.

With a good email software you can speed up the sending of emails, in this case newsletters, which would be too slow and complicated to do manually.

One of the advantages is that using software of this type is very economical, in many cases free of charge. There are programmes that, in their free versions, allow you to send up to 80,000 emails per month to 20,000 contacts. If they are paid options, but quite economical with respect to their benefits, these limits increase substantially.

The free mass mailing software usually has support without additional payment, does not generate advertising in the emails, allows you to create subscription forms, access advanced statistics and many more features.

On the other hand, it is important to know, also as a recommendation, that special care and dedication should be taken with the content that will be sent through newsletters, as it always has to be interesting material for the target audience and that offers added value. It is even better when the information helps to solve a problem or meet a need, this is what is called “hitting the target”.

Some advantages of sending newsletters

There are many advantages of sending newsletters as a strategy to have contact with the audience. Among the main ones is precisely the fact that it allows you to create loyalty and long-term relationships with customers. It is an excellent option to send potential buyers information of interest that keeps them connected with the brand sustainably over time, and can turn them into indirect promoters of the company.

Although newsletters are not direct sales tools, they can become a platform for building customer confidence and, in this way, increase the likelihood of making sales.

The fact that you can do analytics on this tool, it is possible to study the behaviour of the potential customer, and with that to adjust on the fly the email marketing campaign with a view to obtaining better results. It is possible to know who opened or deleted the email, what is most viewed, and more.

One of the great advantages is that this strategy is extremely cost-effective. As mentioned above, the use of mass mailing programmes can even be free of charge. If this is related to the wide reach it has, it is arguably the cheapest digital marketing strategy in terms of price-performance ratio that exists.

Another of its advantages is that it is the perfect way for customers to reach the brand’s website, i.e. it helps a lot to improve web traffic.

As we have seen, newsletters can bring a long list of benefits to any business, so there is no reason for your business to not have a successful one. Start working in one today and reap all the benefits this type of marketing campaign brings into the table.

Many people have creative and engaging hobbies they engage in simply for the love of it. If your hobby is a valuable skill that can fetch you significant income, it’s highly likely that you’ve already considered it as the best way to ditch your regular 9-5 and obtain financial freedom.

 

However, an important thing to note about turning a hobby into a profitable idea is that it isn’t always straightforward. Also, it requires a lot of thinking and planning before making that bold leap. Below are essential tips to help you convert your pastime into a money-making business.

Be Realistic

 

Being realistic is the all-important first step you should take when transforming your hobby into a business. This helps you objectively assess your hobby, ensuring that you can find better ways to make money out of it. For example, as a new artist, you may find it challenging to start making money from your passion by merely painting and selling. Therefore, you may find that setting up an art class is a more practical money-making avenue since people will quickly sign up to be taught by an expert artist. If you’re a baseball fan interested in collectibles like baseball cards, finding out if your cards are valuable is undoubtedly necessary before becoming a full-fledged baseball card dealer. Reputable online platforms for fantasy baseball, such as Imagine Sports, can help with this need.

 

Imagine Sports is an online platform for baseball fans to draft their fantasy baseball teams and enjoy the best SIM league baseball has to offer. Their website also gives insightful articles to readers on various baseball-related topics, like knowing if your prized baseball card collection is worth anything. The most valuable Topps baseball cards include treasures like the 1909 T206 Honus Wagner, 1952 Topps Mickey Mantle, and the 1916 Sporting News Babe Ruth. You may also own some expensive baseball cards if it features some of baseball history’s greats like Frank Thomas, Ted Williams, Jackie Robinson, Al Weis, and Willie Mays. However, your valuable baseball cards have to be in mint condition to be worth much, and you can rely on trusted third parties like Professional Sports Authenticator (PSA) to rate and authenticate your collection.

Invest in visibility.

 

It’s also essential to put yourself out there to increase your chances of success, so keep this in mind. Social media is a no-brainer for any business nowadays, and you can leverage it to generate some marketing buzz regarding your new business idea. However, it’s vital to pick the right social media platform to advertise, as you could benefit more from using LinkedIn if you’re starting a consultancy. On the other hand, image-based platforms like Pinterest or Instagram may be your best bet if you’re a photographer. Also, several companies rely on business websites for visibility, and you should consider this too. Reputable packaging brands such as CoolJarz are great examples of such enterprises.

 

CoolJarz, which has Earthwise Packaging Inc as its parent company, is an organization with more than three decades of expertise in the injection-molding industry. They design and manufacture various recyclable child-resistant packaging, innovative machines and offer custom branding services. Some of their manufactured products include containers, screw-top jars, and vials. They guarantee express orders for clients, allowing you to place round-the-clock orders on their website CoolJarz.com. What’s more, they use next-gen technology to enhance their product lines’ bio-efficiency, as evidenced by their new EcoLite tubes containing up to 50% less plastic than similar products.

Maximize your time.

 

Many people would agree that juggling a full-time job and hobby hours after work isn’t practical due to other commitments. Consequently, have a creative plan in place to maximize the use of your time. For example, you can leave work an hour earlier to prepare well for a bartending job you’ve recently taken up. Bartending is a hobby you can quickly monetize because you require no experience bartending and can get started after learning the basics of mixing beverages and obtaining your bartending license. This way, you can better achieve an excellent work-life balance to monetize your passions for the best results.

 

To conclude, turning your hobby into a profitable business opportunity is undoubtedly the dream for most people. The above-listed points are insightful tips to help you make good money out of your pastimes.

We often assume that all it takes to start a thriving business is an idea and truckloads of money, but it’s not so simple. In addition to the right skills, it takes a lot of perseverance and motivation to be a successful entrepreneur. The good news is that you can take various steps to make your business a smash hit. You’ll have to roll up your sleeves, put in the time and do some hard work, but with these tips you’ll be well on your way to success.

1. Dress the part.

 

To be successful in business, you need to dress the part. There’s truth in the saying, ‘Dress the way you want to be addressed’. Besides physical features, when people look at you, the first thing they observe is your clothes. Your outerwear, accessories, jacket and the whole shebang go a long way to make the right first impression. This means you really have to up your fashion game.

 

To dress for success, sites like Chico’s offer a wide variety of women’s clothing. This includes womens jackets, coats, vests, sweaters, and even business jackets. With their different collections, styles, and sizes, you’ll have no problem looking and feeling confident. Even better, they always have deals, gift cards, free shipping and promotions that they offer for both first-time buyers and existing customers—even on new arrivals. With such a great setup, it’s clear why they’re becoming a leading brand in their niche.

2. Make good partnerships.

 

It takes a village to run a successful business! Entrepreneurship is hard and no one can do it alone. It’s not just about the employees, but partners make all the difference as well. Besides being able to count on your employees and partners to live up to their commitments, they should also be innovative enough to bring value to your business.

 

Recently, Alastair Barnes, alongside a distinguished brokerage team, landed a deal of a lifetime. Why is this relevant? The partners involved, HN Capital and Red Bluff Partners obtained the loan of a lifetime with the help of JLL Capital Markets. With a $26.7 million construction loan, the joint venture plans to erect a five-story office building. With an innovative project like that, there’s no doubt Alastair Jamie Barnes and his team will attain and surpass their goals. It’s important to note that Alastair didn’t do this alone—by working with a team he and his partners were able to move forwards in an incredible way.

3. Monitor your finances.

 

Going in, you’ll probably have all your books in the right shape. The real challenge is keeping them in order once the business starts running. You need to have a plan going in and keep to it. Make sure that you have a projected budget for each quarter and that you update your financial records regularly. Make your financial plan work for you every step of the way by adapting it as is required.

4. Learn from your mistakes.

 

No one likes to hear this, but you’re going to make some mistakes, whether you own a little kiosk or a full-blown fashion outlet. Some of those mistakes may be basic, while the rest are colossal. Don’t spend too much time dwelling on them, though. The survival of your business relies on your adaptability and willingness to learn from errors. Get right back up, deal with it head-on, and learn from those mistakes.

5. Accept and use feedback.

 

Ultimately, every business is out to serve their customers. If your customers are unsatisfied, then you might as well pack up and leave. Rather than getting defensive when someone does not appreciate your efforts, turn that negative feedback into a booster.

 

Think of feedback and reviews as a cheat sheet for your business; once you weed out some dramatic or irrelevant ones, you can use the rest to your advantage. Altogether, your target market knows exactly what they want. So, to run a successful business, keep an ear out for what the customers like and dislike. Consider surveying customers regularly to keep one finger on the pulse of your customer base.

In business, projects are characteristically unique operations which are conducted to meet particular goals. Examples of projects could be:

• The designing of software, the purpose of which is to enhance employee productivity,
• The construction of a building which will house community events, or
• The designing of a website to lower call volume to a business.

These are just a few examples and the list can go on for days. All of these categories of projects need a team of people who are responsible for various aspects of the delivery. For instance, you’ll probably see a designer, developer as well as copywriter working on website design projects. In many instances, a project manager is allocated to these projects in order to ensure that the team provides the project on time, under budget in addition to meeting its stated goals.

‘Project management’ is defined as the application of processes, methods, skills, knowledge as well as experience in order to achieve detailed project objectives according to the project acceptance criteria within the agreed parameters. Project management has final deliverables that are constrained to a finite timescale as well as budget.

A key factor which distinguishes project management from generic ‘management’ is that it has a final deliverable and a finite timespan, as opposed to management which is an continuing process. Owing to this a project professional needs a wide range of skills; often technical skills and definitely people management skills in addition to good business awareness.

What is a project manager?

Project managers perform the lead role in planning, executing, monitoring, controlling as well as closing projects. These people are accountable for the entire project scope, project team, resources, in addition to the success or failure of the project.

A project manager, with the assistance of their team has multiple responsibilities which encompass the five project stages of a project life cycle (initiating, planning, executing, monitoring as well as closing).

Initiating phase

• Integration management: Creating a project charter
• Stakeholder management: Pinpointing stakeholders

Planning phase

• Integration management: Building a project management plan
• Scope management: Identifying and controlling scope, establishing a work breakdown structure (WBS) in addition to requirements gathering
• Time management: Planning, defining, as well as developing schedules, activities, estimating resources in addition to activity durations
• Costs management: Planning and estimating costs, and deciding on budgets
• Quality management: Planning as well as identifying quality requirements
• Human Resource Management: Planning in addition to identifying human resource requirements
• Communications management: Preparing communications
• Risk management: Planning for as well as identifying potential risks, performing qualitative and quantitative risk analysis in addition to planning risk-mitigation strategies
• Procurement management: Planning for as well as identifying required procurements
• Stakeholder management: Preparing for stakeholder expectations

Executing

• Integration management: Directing as well as managing all work for the project
• Quality management: Doing all facets of managing quality
• Human resource management: Selecting, developing in addition to managing the project team
• Communications management: Overseeing all aspects of communications
• Procurement management: Taking action on securing necessary procurements
• Stakeholder management: Controlling all stakeholder expectations

Monitoring and controlling

• Integration management: Monitoring in addition to controlling the project work as well as managing any required changes
• Scope management: Validating as well as controlling the scope of the project
• Time management: Managing the scope of the project
• Costs management: Regulating project costs
• Quality management: Maintaining the quality of deliverables
• Communications management: Controlling all team in addition to stakeholder communications
• Procurement management: Managing procurements
• Stakeholder management: Controlling stakeholder engagements

Closing

• Integration management: Closing all stages of the project
• Procurement management: Completing all project procurements

Project management may seem to be complicated however chances are that you’ve already been involved in a process such as this one. So the next time that you’re planning your friend’s birthday, know that you’re essentially working on a project and that you are your own project manager!