Traditionally, gambling of all kinds has been associated with males. An adrenaline-fuelled, daring hobby that involves taking risks has always tallied with stereotypically masculine characteristics. Women, on the other hand, were viewed as being more cautious; averse to risk-taking and opting for safer, milder game choices. Statistics show that males were the predominant patron at land-based casinos.
Today, the gender lines are becoming increasingly blurred. Leading UK online casinos like Gold Rush Slots are helping greatly to demonstrate that gambling can be an enjoyable pastime for all, regardless of gender. How has this happened?
The rise of modern gambling platforms has played a huge factor. Gambling activity has shifted enormously from land-based casinos to online-based casinos and mobile casinos. This shift has attracted a greater audience thanks to accessibility and convenience of online casinos and slots; including female gamblers. Gambling companies have cottoned on to this, and in a bid for further growth, have carefully tailored their marketing and branding to include all genders. To date, this campaign has been incredibly successful in attracting more female players; but why is it that females prefer online gambling to traditional land-based casinos?
Convenience & Comfort
Not just a benefit for ladies; but online casinos offer a convenient and comforting environment like no other. Brick and mortar casinos can often be crowded, rowdy and chaotic; possibly even daunting for some customers. Online gambling provides an opportunity to play the same (or even better) games from the comfort of familiar homes and without the unpredictable atmosphere of land-based casinos.
Some people prefer to play casino games anonymously; a task that was virtually impossible in traditional casinos. Your successes and your losses are in full view of the general public at a physical casino, but online slots and games can be played with a strong level of privacy. This is of great benefit to inexperienced gamblers who wish to brush up their skills without the scrutiny of others.
In addition to comfort and anonymity, online casinos are marketed towards women much more than traditional casinos ever were. Studies show that more women tend to prefer online slots than men, and many online casinos are jam-packed with casino slots. Furthermore, modern advertising campaigns regularly feature female celebrities which has been shown to attract a wider female audience, and games have become much more stereotypically feminine-orientated in terms of themes. Studies have shown that women also tend to enjoy playing games that are linked to social media and social networking; therefore, another effective marketing technique has involved online casinos linking up to popular social media sites such as Facebook.
Ease of Play
One simple reason for the rising popularity of online slots with female players is how easy they are to play! Many women have busy schedules in our modern and demanding society; therefore, engaging and enticing online slots – which lack the complex rules and instructions often found with alternative casino games – provide a simple game for anyone looking for a little escapism from a hectic life.