In honor of Skin Cancer Awareness Month, UV Skinz is promoting awareness of sun protection and skin cancer prevention by donating up to 3000 Baby Skinz swim shirts; UV Skinz will ship a free Baby Skinz swim shirt with every order placed in May.
“The intent is for customers to ‘pay it forward,’” says Rhonda Sparks. “We hope clients will donate the Baby Skinz to a charitable cause such as a women’s shelter, YMCA or even a neighbor in need. We want to get as many children covered as we can and with each donation, we hope to raise the level of awareness that much more.”
Each May shipment will contain a free UV Baby Skinz along with a flyer encouraging customers to pass along the Baby Skinz to a chosen cause. UV Skinz was able to give away about 1,850 swim shirts for the May 2008 Skin Cancer Awareness promotion. The company’s goal this year is to nearly double that as supplies allow.
Babies under age six months should not be in the sun at all. Most pediatricians recommend no direct sunlight exposure for infants within the first few years. However, most infants older than six months regularly spend some time outdoors, even if just for walks in a stroller, and should be sun protected from head to toe. Protecting babies’ skin, regardless of the season, is essential to good skin health and safe sun exposure into adulthood.
The National Cancer Institute reports that many common cancer rates are falling, but melanoma rates within the U.S. continue to grow at an alarming rate. Sparks implores parents to cover their children to prevent them from becoming the one in five Americans who will develop skin cancer. “I am doing all that I can to protect my children from suffering the same fate their Father suffered when we lost him to melanoma. I hope our Baby Skinz donation program will prevent more families from being impacted by this devastating disease.”