Kids See the World through “Sprinkle-Vision” at Friendly’s

Throughout 2009, excited ice cream-loving kids who visit Friendly’s will be able to search the restaurants for hidden codes to use in an online game to win fantastic prizes and try their luck at taking over the Friendly’s virtual ice cream factory.

Each child guest will receive a pair of Sprinkle-Vision glasses with red lenses that will allow them to view the codes hidden throughout Friendly’s restaurant locations. Kids can write down the codes at the store and when they get home, with the help of parents, visit to gain access to Friendly’s virtual ice cream factory. Once inside, kids will be challenged to navigate through multiple levels, and play a series of puzzles and games in order to win real-life prizes.

The lucky grand-prize winner will get the chance to participate in an upcoming Friendly’s kids commercial, and will receive free ice cream for a year. Three prize winners will receive a tour of the real Friendly’s ice cream factory, and 27 winners will win free ice cream for a year.

“We pride ourselves on creating a fun family environment in our restaurants,” said Ned R. Lidvall, President and CEO of Friendly Ice Cream Corporation. “We want to offer a relaxing experience to parents and an entertaining one to kids.”

Friendly’s has recently introduced new kids menu items, including Popcorn Chicken, a Vol-Cone-O Sundae and Apple Slices. Each kids meals comes with a choice of beverage, entrée and ice cream dessert.

For additional information on participating Friendly’s locations please visit

One lucky buzz winner can win a $10 gift card to Friendly's. To enter, visit and find the Friendly's closest to you (top, right corner). Leave a comment telling me where it is.

To receive these extra opportunities for entries, you must fulfill the first REQUIRED entry. But for extra entries, you can:
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  • Visit Check out the menu and tell me what you and/or your kids might order.
Contest Ends May 17th. Please refer to complete contest rules.